a tale of a few cities

Starck Reality

Posted in design, serious television by petercombe on September 22, 2009

w_w_stool

After designing everything from hotel interiors to toothbrushes, Philippe Starck is embarking on a new venture for all the world to watch—BBC2 has filmed the famed French designer’s quest for an apprentice on the new reality show Design for Life. Twelve mostly twenty-something British designers will live in the Starck-designed Mama Shelter hotel, compete in various competitions, and face weekly eliminations until a lone novice remains. That winner will spend six months working for Starck’s Parisian design company, set in a former funeral parlor. Because Starck wanted to ensure his new pupil would be up to the challenge, he chose the contestants purely based on paper drawings and producers did not have input in casting. “A lot of what he is about is trying to get people to embrace a new way of looking at the world,” executive producer Joe Houlihan says of Starck’s show, which premiered Monday.

…Design for Life is like The Apprentice, but with Starck as Donald Trump or as in the UK – Sir Alan. Twelve young hopefuls will wheel their trolleys over to Paris to perform some tasks, the victor earning a six-month placement at Starck’s studio. “In England, there is something very strange,” says Starck on the programme, in thick Franglais. “Today, there is some good designer, but nobody really arrive on the market. We can per’aps create an English style.” Starck, it seems, is the solution: “I shall open the zip of myself and say, ‘Take what you want.’

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