a tale of a few cities

John Baldessari, Your Name in Lights

Posted in Art, Conceptual Art, Gif, Installation, text, type by petercombe on May 7, 2011

John Baldessari Your Name in Lights: Register now and your name will appear in lights on Museumplein in Amsterdam.

The Holland Festival and the Stedelijk Museum jointly present the interactive artwork Your Name in Lights by John Baldessari, one of America’s best-known Conceptual artists. This extraordinary artwork will be installed on Museumplein from June 1 to 26, 2011. Your Name in Lights draws on our society’s obsession with celebrity and recalls Andy Warhol’s oft-quoted statement from 1968, “In the future, everyone will be world-famous for 15 minutes.” Inspired by historic markers of show-biz celebrity, such as the neon lights on Broadway and the marquees of Hollywood cinemas, Baldessari offers spectators a chance to seize 15 seconds of fame by presenting their names on a 30-metre L.E.D. screen. Your Name in Lights premiered as the 23rd Kaldor Public Art Project, in collaboration with the 2011 Sydney Festival; its appearance in Amsterdam is the second and only other planned presentation of the work.
Register here and your name will appear in lights at the Stedelijk Museum in Amsterdam.

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